A website called Florida website marketing.com claims it can turn your website into a money maker. What they do is nothing new. You, the business owner, pay this company, or any one just like it a certain sum of money and they have writers to create stories, that appear to be true (but may not be) and toss them up on their blog network with links back to your website.
This is how they game the search engines, making it even harder for consumers to find legitimate information on a subject. How legitimate can the information be for $10 paid per post? In some cases it may be at the expense of a competitor who has actually written their own content.
This sort of strategy is what gave us the "Organic Lab Rat" from a Ipoh, Malaysia (see below link), shilling for Stone Street Capital, writing about her "friend that had a structured settlement" who turned to a factoring company for cash.
The Florida website marketing .com list as its success story how it wrote 10 stories (made up?) for $100 (i.e. $10 a post) for Bonita Springs Florida personal injury attorney David Hughes Harris.
With these pay per post "fantasies" it seems every one of the writers of these stories just so happens to have an uncle or friend that had an accident or tale of woe and decided to use the "linked to" business. David Hughes Harris' Google rankings for "Bonita Springs injury attorney" purportedly went from 44 to 2 in a matter of weeks. Download SEO2.-David Hughes Harris PA
David Hughes Harris appears to be just one of MANY people who patronize vendors who attempt to game the search engines in this way. But is it ethical? In my opinion it is not. Don't we have truth in advertising laws? Would David Hughes Harris sink his claws into a product manufacturer who advertised that a product could do something based on "made up" testimonials or stories that his clients relied on in their purchase decision? In the insurance and securities industries there are specific rules concerning testimonials.
- In my opinion those that game the search engines with made up stories deserve to be exposed for what they are doing.
- In my opinion those who knowingly patronize those who game the search engines deserve to be exposed for what they are doing.
The irony of all of this is that David Hughes Harris' SEO company is soliciting people with the message that:
"There is too much "fluff" in search engine optimization work. We have decided to apply the "Sams Club" no frills, no nonsense approach to SEO".
Some of David Hughes Harris' Bonita Springs injury attorney competitors who should be raising an eye brow since their Google rankiongs are affected by the strategy employed by the folks hired by David Hughes Harris.
- Parker Waichman Alosno
- James L. O'Leary Law Office
- Wood Atter and Wolf PA
- Carol Vlachos
Further reading
FTC Set To Tighten Rules on Paid Testimonials on The Internet June 21, 2009
FTC To Clamp Down On Dubious Product Statements in Social Media April 3, 2009
"Organic Lab Rat" from Malaysia Now Shilling For Stone Street Capital March 28, 2008
Stone Street Capital Shill Jason J. Noble's Got More Than One Creation "Out of Tune" May 6, 2008
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