Silicon Valley Structured Settlements Feed

February 09, 2010

National "Plaintiffs" Structured Settlement Firm's Needlessly Misleading Advertising

bu John Darer CLU ChFC MSSC RSP

Another national settlement planning firm, has tripped over the use of an absolute descriptive in their advertising

LaughingchimpDespite common industry knowledge that a principal of the firm does defense work, the firm's website proclaims " We are solely retained by the injured party to create settlement plans that are tailored to meet the needs of your client. Not the defendant".  Hmmm.

In January 2010 The East Bay Claims Association News Network published an announcement made to the association by the firm concerning one of the firm's associates.  EBCA is an association of Insurance Claims Professionals. Are we missing something? Is networking among claims adjusters a "well known source of business" for "solely being retained by the injured party"?

The firm knows who they are as do many of us. Needless to say there are significant ethical concerns about this phenomenon. How many readers of such advertisements are unduly influenced by the misleading advertising?

Clearly the firm believes that plaintiff attorneys assign a high value to working with firms that are solely retained by the injured party

Yet if even one person in the firm does a single case for the defense the firm cannot ethically make the aforementioned advertising claim.  So why make it?

Why not crawl out of the pigeon hole that you painted yourself into, come clean and focus on your qualities as a settlement planning expert?

Watchdog Attitude

Posted at 11:20 AM in Alcatraz Structured Settlements, Berkeley Structured Settlements, Eureka Structured Settlements, Marin County Structured Settlements, Oakland Structured Settlements, Palo Allto Structured Settlements, Sacramento Structured Settlements, San Francisco Structured Settlements, San Francisco Trial Lawyers, San Jose Structured Settlements, Santa Clara Structured Settlements, Santa Monica Structured Settlements, Settlement Planner Business Practices, Settlement Planning Ethics, Silicon Valley Structured Settlements, Structured Settlement Advertising, Structured Settlement Ethics Questions, Structured Settlement Industry News, Structured Settlement Watchdog®, Structured Settlements in California, Tenderloin District Structured Settlements | | Comments (0)

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Guide to Structured Settlements 2024

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Qualified Settlement Funds

  • What is a Qualified Settlement Fund?
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  • Firmwide Qualified Settlement Funds Debunked
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Structured Settlement Best Practices Corner

  • New York Insurance Advertising law requires the full name of the Insurer to be listed along with the city and state of the principal office. Stating that you represent these fine companies using Insurance company logos without the preceding information are also illegal
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