by Structured Settlement Watchdog
Those following the Woodbridge lawsuit against Genex may find this interesting.
Genex Strategies, Inc. COO Boris Drubetsky , had an interesting Google hangout chat with Genex Strategies, Inc. consultant Nick Jackson on July 17, 2012, about a blog post that I published on July 17, 2012 reporting how SSQ was soliciting an insurance company executive for leads.
Nick Jackson made an image of the chat in or about September 2012, presumably when things were going south with Genex Strategies, Inc.
In the excerpt of the conversation shown to me by Jackson in mid-January 2013, Jackson asked Drubetsky if he saw my post "regarding an email of Lisa's"(Newton). [see blog post link above]
Boris Drubetsky : "its actually good news :) you cheared (sic) me up"
Nick Jackson: "how so? were you bummed? anything I can assist you with?"
Boris Drubetsky "no this is good we wanted to get that message around and he did it for us"
Nick Jackson "cool never thought of that angle.it gets out there public without you saying anything"
Genex Strategies, Inc. and Genex Capital are Defendants in a lawsuit brought by Woodbridge Structured Funding in the United States District Court in Connecticut. SSQ was also named.
On September 4, 2012 Boris Drubetsky sent me an email stating that Genex has nothing to do with SSQ. Drubetsky's action as well as other actions in the timeline appear to suggest an intentional cover up of Genex involvement in SSQ. Another example of cover up is when, shortly after I posted a copy of the SSQ Better Business Bureau listing in May 2012 Download SSQ BBB w Genex and SSQ LLC ref, clearly showing the names Roger Proctor (CEO Genex ) as sales contact and Boris Drubetsky as Principal, the names were removed. The question remains why?
Why would a company want to hide its involvement in a supposedly independent bidding platform? Is what Woodbridge is alleging true?
Part of the SSQ internet lead generation strategy has appeared to have involved brand jacking competitors such as JG Wentworth and Woodbridge Structured Funding, through review pages hosted on SSQ and then using SEO tactics that have included spam links to promote those pages with the keywords "JG Wentworth Review" or "Woodbridge Review". Woodbridge filed its lawsuit against the Genex defendants and SSQ earlier this year. JG Wentworth has not sued either Genex entity or SSQ.
During the time that Nick Jackson was contracted by Genex Strategies Inc. (Early June 2012-end September 2012) to provide consulting services, he created a listing of ratings of just about every US insurance company under the sun, indiscriminate as to whether or not the listed company issued structured settlement annuities, or was a consumer of structured settlements in their claims operations. Jackson's work was published on the SSQ website where it appears to have not been updated for over 2 years! Upon information and belief, none of the named defendants in the Woodbridge lawsuit were licensed insurance agents or appointed with any of the listed companies. The directory was an obvious brandjacking strategy which meant that a search pairing of any of those company brands with the words structured settlement quotes would come up with the SSQ website.
How Were Structured Settlement Annuity Issuers and Other Insurers Affected by the SSQ Brandjacking Scheme?
On February 5, 2013 I created a screenshot which demonstrates how New York Life was brandjacked
Download New york life structured settlement quotes - Google Search SSQ Brand Jack example 2-5-2013
In the above document you will see that the title of the search engine result has been purposely aligned to show the name of the insurance company and structured settlement quotes. Titles, meta tags and descriptions that appear in search results can easily be controlled by the domain owner, or someone working on their behalf.
It is notable that a contemporary search result shows that the title tag has been altered to show the name of the insurer and Settlement Quotes LLC. Settlement Quotes LLC sold its interest in SSQ in 2011. While Andrew Cravenho recognized the initial interest confusion that was created by using the words "structured settlement quotes" to describe a service that purchases structured settlement payment rights, Proctor and company did not. One of the first things to be observedabout SSQ, as I did May 16, 2012, was the change from Settlement Quotes to Structured Settlement Quotes. Now, just as discovery propels forward in the Woodbridge Structured Funding lawsuit against Genex, why are we observing "back to the future" ?
In observing the change one wonders if Genex is trying to implicate Andrew Cravenho in the brandjacking, or has it written off its investment in SSQ and given it back to Cravenho?
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