by Structured Settlement Watchdog
The structured settlement secondary market is, collectively speaking, a large purchaser of advertising from Google (Google Adsense). Google, Inc. of course owns the search engine that holds the largest share of the marketplace.
Google just about any structured settlement related keyword and you will see a settlement purchaser or structured settlemment factoring broker in so-called sponsored listings, including from time to time a number with highly questionable business practices. Some of those questionable business practices include brandjacking, fake names and academic credentials, black hat seo, and bogus social media testimonials that have the potential to mislead the public as to an advertiser's reputation.
Each time you click on one of those ads Google makes money and the settlement purchaser gets charged big money. With primary key words like "structured settlement" and "structured settlements" the cost might be $50-$100 per click., among the highest cost per click of any key words. Moreover, proliferators of made for Adsense websites that promote spam about structured settlements are encouraged to continue to create such sites due to the potential ad revenue.
Now Google (and NBC, which is unrelated) appear as Silver sponsors of the National Association of Settlement Purchasers. Brilliant strategic move for whoever at NASP pulled that off.
It is easy to understand the business logic for Google. Perhaps its representative who elected to be a sponsor of NASP, is not aware of the entire structured settlement market place and what the primary market does for injury victims.