by John Darer CLU ChFC CSSC RSP CLTC
Einstein Structured Settlements has hit a new low in its online advertising. Targeting the big TV advertiser Peachtree Settlement Funding (and JG Wentworth, Novation Capital) Einstein Structured Settlements wants to make sure that you're not "confused" between the two companies. In doing so Einstein has created a webpage with the URL einsteinstructuredsettlements(dot)com/1-800-444-9632, the phone number for Peachtree Settlement Funding. The Peachtree telephone number is mentioned two other times on the webpage, including extra large font in bold in the middle of the page.
Rest assured nobody is confused about Peachtree and fringe player Einstein Structured Settlements.
What is it with Einstein Structured Settlements? Wasn't using an alias with fake academic credentials and bogus testimonials* enough? Who can trust Einstein Structured Settlements now? What is it about certain Maryland structured settlement factoring brokers and fake academic credentials? Just a few weeks ago we blew the barn door about the attempts by Mt. Airy, Maryland Sovereign Funding Group, including a purported executive, to mislead the public with false academic credentials.
I know I haven't exactly been a big fan of Peachtree, but one wonders why Einstein Structured Settlements and those behind it can't stand on their own merits? These companies shame the entire structured settlement industry with their behavior and give it a bad name, in my personal opinion.
* commercials first appeared before Einstein did any deals and they wanted you to believe that a Hispanic woman reading from a teleprompter/computer screen sold her structured settlement to buy oceanfront property in Miami and Bentley (having convinced a judge to approve it as being in her best interest.