by John Darer
Imperial Structured Settlements shot itself in the foot Saturday night when it released an advertisement about comparison shopping that asks this question:
"So what is the best way to compare structured settlement companies to find the best fit for you?";
followed by this answer: "Look at this salad and think: Service, Options and Cost", and the picture below.
Given that "cash now pusher" Imperial is known for the high discount rates* it charges to sellers of structured settlements, pictures of these "buckets of fat" provide both a stunning and "mouthwatering" display of self-deprecation.
The fact is that "artery-clogging" discount rates mean less money for sellers of structured settlement payment rights. Perhaps this provides an explanation for the paucity of greens in the Imperial funding "salads"
* according to the form S-1 filed by Imperial Holdings on January 12, 2011, at page 3, the weighted average discount rate charged to sellers for the first 9 months of 2010 was 19.3%. moreover, the 4 year company trend was rising.