by Structured Settlement Watchdog
"Lets get proactive and start selling our product and it's virtues, reclaim the brand now that the factoring companies have fewer dollars to advertise, lobby and influence buyers and get out of the fox hole and build our profession". Mark Wahlstrom January 14, 2009
I could not agree more with Wahlstrom.
The structured settlement industry must recognize that as a whole those who advise others on financial matters must possess a higher level of financial literacy than may be demonstrated. The industry's branding efforts are wasted for example when one of its own members, Patrick Hindert, has actively promoted factoring as a structured settlement transaction. It is worth noting that the Flickr tags Hindert placed on a document he uploaded labeled "structured settlement transaction" (structured settlement factoring, transfer, transaction, diagram) show his intent. That isn't knowledge leadership. This author has already documented cases where content generators outside of the industry use this very misinformation to promote the factoring industry.
Others have inaccurate, outdated or even non compliant information on their websites or in their marketing materials and should consider a change in strategy, or create a new one.