I received another solicitation letter from Santa Fe, NM and Nevada City, CA attorney C. William Sutherland dated April 21, 2008. As covered in my August 19, 2007 post attorney Sutherland once gave us all a business lesson on how NOT to make a good first impression.
1. Fast forward and we now have a case of bad second impression which started with an envelope addressed to 4structured.com, LLC. If Sutherland found my name from our company web site, state registration or on the web he would have discovered that the name is 4structures.com, LLC
2 The obviously geographically deficient Sutherland says he will be visiting Florida soon and would like to visit me while he's "in my area". Looks like the attorney doesnt know "Northerland" from Sutherland. How about state laws?
2. Had Sutherland properly qualified his prospects and read the 4structures.com, LLC website page on selling structured settlement payment (rights) he would have learned that my firm would not need a "cash now pushers" lawyer for legal representation for structured settlement factoring transactions. This latent "efficency" is underwhelming.
3. Then of course he's STILL using the typo laced cheapo computer generated brochure he was using 8 1/2 months ago. Conceptually reminds me of the great "Big Red Buffalo Boob" that Forge Consulting used at both the 2006 ATLA Annual and 2007 AAJ Winter meetings. Crikey! What moron spells the word "dedicated", "deadicated"? Download sutherland_esq_typo_laced_brochure_sent_8142007.pdf AND Download sutherland_esq_typo_laced_brochure_envelope_and_letter_sent_04212008.pdf
4. And of course how about "ltigation" support and a missing possessive apostrophe?
5. How can Sutherland claim with a straight face that it is "reliable", "dependable" and "gives confidence" when the brochure STILL contains a display of the grammatical insufficiency that a 6th or 7th grader could easily better.
Good thing I'm not a "cash now pusher". Attorney William Sutherland wouldn't meet my standards for attention to detail for serving up this slop.
The lesson to be learned is to proofread your marketing materials and your prospecting letters and qualify your prospects.