If you put John Edwards and Forge Consulting into your Google search engine box you will find a search result that falsely implies that now Presidential candidate John Edwards said "working with FORGE Consulting is beneficial to everyone involved". If he did wouldn't it be something that FORGE Consulting would want to state directly?
It is interesting how the Google search algorithm "forges" a purported statement which FORGE Consulting attributes to David Bikofsky (one time President of the Massachusetts Academy of Trial Attorneys) to NOW PRESIDENTIAL CANDIDATE JOHN EDWARDS! The only reason Google is able to do this is the way FORGE Consulting has constructed its testimonial web page. One wonders what prior knowledge FORGE Consulting had in its placement of "testimonials" on its web page.
Either way the search result is misleading in that it falsely implies that John Edwards actually said that "working with FORGE Consulting is beneficial to all parties involved". If a statement is false and misleading and, as a result, consumer relies on that false and misleading statement in either his/her initial interest decision OR the actual decision to buy, to the potential detriment of the consumer and competitors of the consultant/seller, how fair is that?
This is is of course separate and apart from the John Edwards Forge Consulting question which this blog has been discussing for 105 days plus, since March.
This post should be a warning to those giving "testimonials" that you should know up front how you will be quoted, where you will be quoted and in what context you will be quoted. It may even make sense to put a time limit on the use of your name. Federal regulations in certain industries prohibit the use of testimonials. Furthermore, some state insurance statutes require that the use of testimonial represent the current opinion of the person whose testimonial is used. Why get caught up in a mess like this?