Wimbledon fortnight is upon us and with it comes the traditional British delicacy of Strawberries and clotted cream. According to Wikipedia clotted cream has a minimum 55% (of artery clogging) fat content! But wow, does it feel good going down...just like spending money!
The effects of irresponsible spending and failure to plan for the future compound over time to effectively choke your "financial arteries". However, even if you have some of the financial symptoms you can start NOW to reverse the clogging effect before it's too late.
Aviva has introduced new awareness building commercials, designed by BBDO, to promote the "Bright Future" ad campaign which is part of the wider "Forward thinking" message. According to the Aviva website, the "golden light" reflecting on the people in the ads conveys the Bright Future and peace-of-mind that comes with knowing you have provided for your family, your retirement, or other financial goals.
Aviva's guaranteed immediate annuity, structured settlement annuity and guaranteed deferred income annuity products are well known to those in the structured settlement industry. There is great comfort derived in knowing NOW what you will get THEN.
However, some may still view Aviva as the "new kids on the block". Anyone with more intimate familiarity with Aviva's massive global presence ( and its predecessor companies, which trace their roots back to 1696), seen Aviva's Fortune Global rankings, or who has been to London and seen the Aviva building at 1 Undershaft might be inspired to paraphrase Winston Churchill ..."Some Kid; Some Block!"
Fortunately Aviva is not preparing for the "Battle of Britain". However, it is making significant inroads in the USA. According to the Aviva website (see link below), the Aviva USA operations, including Aviva Life Insurance Company, Aviva Life Insurance Company of New York and AmerUs Life, contributed to a 67% increase in sales!
Aviva " Bright Future" commercials will run on coverage of the following sports events and in the Wall Street Journal.
ESPN: Wimbledon June 27 - July 8. Early rounds, quarterfinals, semifinals, SportsCenter.
NBC: Wimbledon June 30 - July 8. Early rounds through final weekend.
Wall Street Journal: half page ad during weeks of July 2, July 9, August 27, September 3
CBS: AT&T National Golf Tournament July 7-8
Other useful inspiration: