Wouldn't it be interesting to see the "sales tracks" in the training manuals and marketing materials that structured settlement factoring companies, a/k/a structured settlement transfer companies, a/k/a structured settlement cash flow companies, a/k/a, a/k/a, a/k/a...use with their minions?
These companies' structured settlement departments simply can't exist without a supply of structured settlements from the "desperate for cash" (of which there's a limited supply) so how do they get new business? My theory is that they try to make selling structured settlement payment rights as attractive as possible through overly aggressive online and/or TV advertising campaigns coupled with strong sales techniques at call in centers, to capture the next tier (above desparate) of potential sellers of structured settlement payment rights or period payment rights. I am very interested in what callers hear when they call to inquire about selling their structured settlement payment rights.
Take Symetra's Clearscape Funding Corporation for instance. I've already Booed and Hooed them before. But, the afro-american cool preppy dreadlocked "dude youre getting a lump sum" dude is still on its website smiling away at you. Wonder if he'll become as much of a celebrity as the Dell dude? Let's hope not.
I'd be particularly interested in seeing the "sales tracks" used in the sales manuals of aggressive advertisers Prosperity Partners, Inc. (a/k/a PPI Cash), Novation Capital, JG Wentworth and Peachtree Settlement Funding whose Director of Structured Settlements Deborah Benaim (a member of the Society of Settlement Planners), I have to admit, has demonstrated some creative ways of pumping up her Boca Raton based troops and emailed me to highlight her in my blog.